Zamora Training Inc

Webinar Course Descriptions
BOOK NOW! Registration Deadline: Oct. 1, 2009
Sessions begin October 2009 thru April 2010
 
 
Matt Kirchner ('Kirk-ner')
Eight Steps to Financial Turnarounds—Even If You Are Still Making Money
Turnaround Artists (experts who quickly improve the performance of troubled companies) follow eight specific steps that create substantial and rapid improvement in financial and operational performance. The little-known secret is that the process they follow is not just for struggling companies but can be used in every business. In this presentation, Matt Kirchner shares the “8 Steps to a Financial Turnaround” and “The Blueprint for an Awesome Business”.
  • Understand the critical importance of keeping daily challenges in perspective.
  • Learn a proven system for identifying, profiling, and hiring the best talent.
  • Determine the five key drivers of your business.
  • Understand how to rapidly find new customers and grow revenue.
  • Hear about the one page business plan.
  • Find out how to ensure every member of your team understands your expectations and your organization’s goals.
  • Focus your energy on the most important tasks each day.
  • Spend your time in the right areas of your business.
During this presentation Matt will demonstrate how following eight simple steps will result in significantly higher performance and profits.
The Toughest 'S', Sustaining Change in a No-Waste Culture
Managers Manage. Leaders Drive Change.

Change: American business invests billions of dollars every year in this one word, “Change”. Is it time for your organization to move on to the next best thing? What happened to the last, best thing? All too often we make the mistake of embarking on a new initiative before ensuring that the last “new initiative” has been properly implemented and measured, with a process in place to sustain its benefits in the future.Perhaps surprisingly, the world looks to small business and entrepreneurs (not government or media) to pave the way to a better future. Collectively we invest billions of dollars in changing the direction of our organizations. Yet an overwhelming percentage of the time our change initiatives fail and for many different reasons. As a result we waste huge amounts of money and frustrate our people in the process. Understanding the reasons why our change initiatives fail and knowing what we can do about it is essential to our future success.

What if there was a process that first ensured that the benefits of the last “flavor of the month” were sealed up and sustained before we moved on to the next big initiative or project? There is. The 5th “S” Pentagon. In this informative program using an eclectic variety of examples including independent film, lean manufacturing and organic architecture, Matt Kirchner shares the five imperative elements to sustaining the change in our organizations. Which if implemented will guarantee that the next change you implement in your organization is made to last.
BOOK NOW! Registration Deadline: Oct. 1, 2009
 
Mike Malatesta
Leverage—It’s Not About Strength, It’s About Structure
Building a successful company is hard enough. There’s no need for us to make it any harder, but, inevitably, most of us do. With our employees, we often confuse talking to them verses communicating with them. Like Haley Joel Osment’s character, Cole Sear, in the movie The Sixth Sense, as leaders we “see things”. Often the things we see are so obvious to us that we have a hard time understanding both why they need to be explained, and worse, why after we explain them, some employees still have trouble doing them as we have said. As a result, we often decide that the “easiest” thing is to just do it ourselves. Here we confuse ease with expedience, and in the process, we often frustrate ourselves and marginalize our employees; not exactly the recipe for growth and success! But it doesn’t have to be that way. In this program, we will explore the power and importance of systems and processes in your business. Using concrete examples, we’ll study how the concept, reality, and rewards that come from properly leveraging the knowledge and experience found in your business will help you create a more vibrant, successful, and increasingly improving company for you, your employees, and your clients.
Stop Doing and Start Transferring
Start Taking Your Employees, Yourself, and Your Business to the Next Frontier!Leaders, like their businesses, need to grow in order to remain highly viable. In order for you to focus on preparing for the future, you need to make sure that the present is taken care of without you. But letting go is often one of the scariest propositions for the entrepreneur. After all, holding on, being integrally involved and being needed are often the yardsticks we use to measure and validate our own contribution to our business success. But they also limit us as well.

This program will focus on the power and the necessity to consistently transform your role and impact on your own success and on the success of your organization. We’ll explore whether we’re asking ourselves the right questions (we’re often not), how we might be sabotaging our potential and not even know it, what to do to maximize our value today (and well into the future), whether we are creating an environment that gets people excited about where they can go in our organization, and why right now, today, is your opportunity to improve!

No fluff. In this presentation, we will study real world examples, provide room for introspection and understanding, and create action that brings results! Get Ready!
BOOK NOW! Registration Deadline: Oct. 1, 2009
 
Chuck Zamora
Personal Power The Art of Leadership: Part 1—Communication
Communication is a key factor in building relationships and equipping yourself for leadership. It is a proven tool for developing self-confidence. In this session, participants will learn about the impact of a first impression and what makes up a first impression. We will explore the effects of what we say, how we say it, and what is seen. We will investigate how phrases, terms, and expressions can cause barriers, breakdowns, and roadblocks to effective communication. And finally, we will explore listening styles, providing you with techniques and strategies to improve your listening skills.
Personal Power The Art of Leadership: Part 2—Goal Setting
Do you have a clearly defined pathway to your future or what we might call your yellow brick road. If you do then you are a part of the minority, most people live their lives wishing, hoping and dreaming. It doesn’t have to be that way! You don’t have to live in dreamland. Why? Because through this seminar will be given the “How To”. You will learn the techniques and strategies for setting, implementing, and achieving your life long dreams. In this session, participants will learn some alarming statistics that will surely drive them to becoming a goal setter (or being better at setting goals). Participants will be exposed to the “3D’s of success”, the three key elements that are a part of every successful person. There will be instruction on how to write an affirmation and the power of ‘self talk’. Participants will be given a clear and concise definition as to what a goal is and the technique for identifying whether it really is a goal they will be willing to work for. Finally participants will learn how to stay on track to achieving their goals.
The Art of Conversational Selling
The basic premise of conversational selling is that sales are built on trust. You cannot build trust without building rapport, and you can’t build rapport without engaging in high quality conversation. The difference between a conversation and conversational selling is just that, it’s main objective is selling. When in the selling process, the conversation must be laced with intelligent questions designed to uncover clearly identified stated needs. This establishes what you need to know so that you can then provide a solution to the needs, wants, and desires of your customer. Through the Art of Conversational Selling you will learn how to guide, direct, and control the conversation, placing you in the best position to effectively satisfy your customers’ needs.

The Art of Conversational Selling is new, fresh, and teaches you how to “sell softly hard” and to “sell hard softly”. Through this course you will develop an appreciation of why you must be tenacious, yet not aggressive; to work from personal power rather than positional power, and to be persuasive but never manipulative. The course hammers home the belief that the true sales professional must be totally committed to the service process and that if you don’t sell you will have nothing to service in the future. It also drills home the concept that once you make the sale, service can become your competitive advantage. You will learn how to negotiate a win-win resolution, and be provided with the platform to build future sales opportunities. Whether you’re a salesperson or sales manager (as a matter of fact, if you sell anything to anyone), the Art of Conversational Selling is a course you can’t afford to miss.
The Boomerang Effect How to Get Customers to Come Back
The Boomerang Effect will equip you with the right thinking, the right strategies, and the right skills to dramatically improve your customer service culture. In this course, you will learn vital skills that truly make a difference. You will learn that customer complaints are the textbook from which we learn, and to be pleased when someone takes the time to complain. You will be exposed to the importance of a friendly, welcoming phone manner and the power in a “thank you”. We will share the ACME philosophy, which stands for ALWAYS CREATE A MEMORABLE EXPERIENCE. As well, you will learn many skills and techniques that will enhance your ability to deliver quality service, so that people will talk about it.

One of the key elements of service is, knowing how to make the invisible/visible. This means being able to breathe life into those things that can truly make a difference. You cannot touch, taste, see, hear or smell them. They are, trust, compassion, flexibility, credibility, responsibility and sustainability just to name a few. When you can demonstrate your commitment to these and more, you place yourself in the best position to establish a bona-fide, loyal customer.
BOOK NOW! Registration Deadline: Oct. 1, 2009