Contemporary Retail Auto Sales

Selling, Where The Rubber Meets The Road

Selling is a demanding business. Today’s car buyers are educated, informed and streetwise. They don’t want deception. They want honesty. The smoke and mirrors, and slight of hand sales tricks of yesteryear are outdated and ineffective today.

But like any job, the job of selling can be made easier with a few simple tools. CARS goes way beyond the basic nuts and bolts of selling to provide the tools you need to become a true sales professional.

How? By equipping you with the right thinking, the right strategies and the right skills to dramatically improve your sales performance and increase profits.

The basic premise of CARS is that sales are built on trust. You cannot build trust without building rapport, and you can’t build rapport without engaging in high quality conversation. The difference between a conversation and what you’ll learn from CARS is how a conversation laced with intelligent questions will uncover the buyers clearly identified stated needs. This establishes what you need to know so that you provide the buyer with the right car to fulfil their wants, needs and desires. Through CARS you will learn how to guide, direct and control the conversation, placing you in the best position to effectively satisfy your customers’ needs and have them drive away happy.

The Nuts and Bolts of CARS

CARS is new, fresh and teaches you how to “sell softly hard” and to “sell hard softly”. Through this course you will develop an appreciation of why you must be tenacious, yet not aggressive; to work from personal power rather than positional power, and to be persuasive but never manipulative.

The course hammers home the belief that the true sales professional must be totally committed to the service process and that if you don’t sell you will have nothing to service in the future. It also drills home the concept that once you make the sale, service can become your competitive advantage.

You will learn how to negotiate a win-win resolution and be provided with the platform to build future sales opportunities. Whether you’re new to automobile sales or a veteran, CARS is a course you can’t afford to miss.

CARS will teach you how to:

Make more sales
Develop skills that make selling simple
Handle objections skillfully
Artfully ask for the sale to create a win/win resolution
Become a true sales professional

Testimonials

Nobody can tell our story better than our clients. We asked five of them, each representative of a different industry, to share their experience. The fact is, we have helped over 1,000 other clients, each with a similar story to tell. But that’s a bigger brochure than we wanted to tackle...

“Chuck’s training had a real impact on our sales staff. His training style keeps everyone in the room engaged, and he knows how to deliver a message in a powerful way.”

Wally Sommer, President,
Sommer’s Buick-Pontiac-Subaru

“In general, Chuck Zamora offers pragmatic suggestions to improve business practices. If you are looking to improve sales/management skill Mr. Zamora is the right person to facilitate those goals.”

Lindsey Kriete, Business Manager
Milwaukee Truck Sales

“I can tell you, your course was by far the best training I have received in over 20 years in the automotive industry. I would highly recommend Zamora Training to anyone that wants to grow.”

James Truman, Service Manager
Ernie von Schledorn

“Chuck Zamora is simply the best trainer I have had the opportunity to work with. In all the years that I have been in the automobile industry no one compares.”

Keith Platten, Regional Manager
Toyota Motor Corporation, Australia

“Chuck is the most skilled trainer we have ever employed.”

Dave Williams
Motorama Mitsubishi, Australia

“Once again the feedback was an A+. No one seems to do it better. Chuck thank you!”

Glenn Bryant, Regional Manager
Toyota Motor Corporation, Australia

“Thank you Chuck for the new insights that I picked up in your recent “The Art of Conversational Selling” course I attended.”

Jim Hillyer
Milwaukee Truck Sales